Blog
"Withit" is not about being trendy or hip; it's not about a certain age or time of life; it's about being who you are and living your best by doing the things you love. It's about staying vital and active and engaged at any age.
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Parker recently conducted a national survey to gauge changing perceptions around aging in America. What we discovered may surprise you!
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Here's the story behind our new Parker logo. . .
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When launching our new brand campaign, we sought to identify public figures who exemplify what being WithIt is all about. You might be familiar with Tao Porchon-Lynch from her recent appearance on America’s Got Talent. Or from her bestselling book, Dancing Light. Or from profiles of her that appeared in The New York Times, among others.
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Parker is celebrating its 110th milestone anniversary with a big step toward changing, challenging, and expanding the conversation about aging in America.
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